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bebe designs, develops, and produces a distinctive line of contemporary women's apparel and accessories. The first bebe boutique was opened in 1976 in San Francisco by current Chairman and Founder Manny Mashouf. Discovering that there was a demographic that was neither junior or bridge (2 of the 3 categories for women's fashion at that time), Manny aimed to break the mold, offering this under represented population of stylish women inspirational, sexy fashion. 
