


Many years ago, before I was born, when you needed to buy something you went to the store, bought what you needed and went home. Occasionally you looked for sales or stores going out of business, but the buying process was simple. Fast forward to today and being a consumer is more difficult and complicated than ever. When you want to buy something you have the choice of doing it in person, over the phone, through a magazine or online. If you buy something in person you get the satisfaction of having it right then, but you don’t always know if you got a good deal on it. If you buy something online, you can usually search for a good price, but sometimes the item takes a while to get to you and you often have to pay shipping costs. The question I want to pose to you is how do you know if you’re shopping the smartest way you can?

