Ella Moss produces fun, flirty, and whimsical apparel for women and children. From the very beginning, Ella Moss began generating significant buzz and was literally catapulted into fame when Protzel Scott designed a green striped cotton dress that was worn by Sarah Jessica Parker's character Carrie Bradshaw on Sex and the City. Protzel Scott's inspiration for that dress - and many subsequent designs - is indicative of the feel of the collection as a whole and what she describes as "flowy femininity with the comfort level of a t-shirt."