Heartland America opened its doors back in 1985 with a mission of providing quality goods at affordable prices. As the years have passed, their catalogs have gotten bigger and their customers have repeatedly made them a success. Heartland America's list of valued customers is now over 4 million and grows every day. Even though their size has grown, the commitment to their customers has remained. When you buy from Heartland America , you can be sure you're getting the best price!