James Avery offers fine jewelry designs in sterling silver, 14K and 18K yellow and white gold, and gemstones for ladies and men, and maintain some 1100 designs and 14,000 separate jewelry items in the active product line. In order to maintain the quality and responsiveness essential to a successful business, they are vertically-integrated, meaning they design, manufacture, market and sell their own product line. They even maintain in-house graphics and photography as well as internal architecture and furniture-making capabilities to keep the customer's experience a special one.