Lids has more than 800 stores nationwide, as well a being located online at www.lids.com and www.hatworld.com. In business since 1995, Lids is a leading retailer of officially licensed and branded athletic headwear. Lids stores feature basic ball caps in a wide assortment of college, MLB, NBA, NFL and NHL teams. The store's marketing premise is that most people follow at least one major sports team, or have attended college, so the impulse buy of a branded hat is one that appeals to a wide range of customers. Lids also features hats for women and children as well as unique hat accessories.