The dictionary defines a lulu as a remarkable person, object or idea. And Lulu's mission is to help remarkable people create and share their remarkable ideas with the world. At Lulu, it's free to publish, and authors can create everything from hardcover books to eBooks, photo books to calendars. Authors keep all the rights to their works and retain 80 percent of the profit they set when their books sell. We operate a global print network and provide worldwide distribution so that authors can reach readers just about anywhere, including on Amazon.com and the iBookstore. If authors need any help along the way - with cover design, editing, formatting, marketing or the publishing process in general - the Lulu services team can provide expert assistance through a la carte offerings and bundled packages.