Three years ago when they began making CDR's they needed to make them look great, so they located the perfect paper with the perfect adhesive, wrote some great software, and developed a device for applying their labels that engineers have called "perfect in its simplicity." NEATO now offers a complete line of labels and packaging for most popular electronic media. They have become much more of a technology company to meet the new wave of opportunity - photo quality color from ink jet printers. Their high quality materials are more important than ever for producing consistent results from these printers.