Silver Jeans Co. manufactures and sells quality, well-fitting denim that is sold at a competitive price point. Silver Jeans Co. produced it's first silhouette - a unisex pant with a 24" leg opening called the "Big Guy" - in 1991 and hasn't looked back since. By focusing on product, the Silver Jeans Co. brand has transcended fad to become a core denim resource in the United States and abroad. The company relies on a mix of word of mouth, grass roots marketing and traditional advertising to spread its message and is the recipient of consistent praise by its customers for superior fit and styling. This has established Silver Jeans Co.'s enduring position in a vast and ever-changing denim marketplace.