Yahoo! Search Marketing allows you to advertise across the internet to reach millions of potential customers. Yahoo! Search Marketing takes ads that you create for your business and populates them thru Yahoo! search results and other high-traffic websites. That way your business reaches customers exactly when they are looking for an item or a service that you offer. After your create the text of your add you select the key search terms associated with the add, and then when anyone types one of those words into a Yahoo! search box, your company shows up. You can maximize your placement in these results by the quality of your ad and how much you pay per click. You are only charged when customers click on your ad and are redirected to your website.